Boston, MA • Sports & Hospitality
Built for
the moments
that matter
From the TD Garden floor to premium suites at Fenway, I bring event operations, fan engagement, and client relations together — creating experiences people remember long after the final buzzer.
20+
Player Signing Events
15+
Live Streams Managed
5+
Years in Boston Sports
267
Room Hotel Managed
The person
behind the portfolio
I've always been drawn to environments where energy, people, and experience come together. Growing up, I was surrounded by sports — and quickly became interested not just in the games, but in the atmosphere around them. What made those moments exciting? What made them unforgettable?
Those questions turned into a career. Through hands-on work with the Boston Red Sox, TD Garden, I Love Boston Sports, and the Sports Museum, I've found my place: building the moments that fans carry with them.
Leadership Philosophy
How I lead, and why it works
Communication First
Clear communication is the foundation of every smooth event. In fast-paced live settings, I make sure everyone understands their role and feels supported — keeping things organized, on track, and energized even when plans shift.
Adaptable by Design
Live events don't always go as planned — and that's okay. Staying calm, adjusting quickly, and helping the team refocus in the moment is what separates good events from great ones. I thrive in that space.
Hands-On Leadership
I believe in leading by example. I step in when needed, I help the team, and I set the tone through my own work rather than directions alone. Accountability isn't a policy — it's a habit.
People-First Mindset
At the end of the day, sports are about people. Whether it's a fan at a signing event or a guest in a premium suite, every interaction is an opportunity to create a positive memory. That's what I show up for.
Core Values
What drives my work
01
Communication
Clear, effective communication — whether with clients, teams, or fans — builds trust and keeps everything moving smoothly.
02
Accountability
I take responsibility for my role in every event and make sure things are completed to a high standard. Dependability matters.
03
Teamwork
Great events come from strong collaboration. I value supporting teammates and contributing to a positive team culture.
04
Adaptability
Live events have taught me how important it is to adjust quickly and stay calm under pressure, ready for anything.
05
Fan Experience
Every interaction matters. I prioritize creating positive, memorable moments for every guest or fan I work with.
06
Growth
I'm always looking for ways to improve. I value feedback and continuous growth both professionally and personally.
Where I've Worked & Grown
Five years across Boston's biggest sports and hospitality venues, building skills that connect operations, sales, and fan experience.
DoubleTree by Hilton
07/2025–Present
Complex Executive Events Manager
Managing group bookings, proposals, contracts, and client communication across properties. Acting as a primary point of contact for corporate accounts, coordinating logistics across departments, and maintaining organized records to support forecasting and operational efficiency.
Boston Red Sox
05/2025–09/2025
Premium Seating
Delivered high-level service to premium and VIP guests at Fenway Park, supporting 40–60 guests per game. Coordinated with food, beverage, and operations teams to fulfill guest requests and maintained a smooth and organized premium experience throughout each event.
I Love Boston Sports
10/2022–Present
PR Associate
Coordinated 20+ player signing events from planning through execution — managing timelines, logistics, and stakeholder communication. Developed promotional strategies that increased event attendance, maintained athlete and partner relationships, and oversaw event operations for a positive attendee experience.
Delaware North / TD Garden
07/2020–Present
Tour Guide
Led engaging tours for groups of 10–80 guests through one of Boston's most iconic venues. Managed scheduling for multiple daily tours, adapted content to diverse audiences, and represented TD Garden's brand standards across every guest interaction.
DoubleTree by Hilton
04/2017–02/2025
Guest Service Agent
Managed front desk operations for a 267-room hotel, handling 100+ guest interactions per shift — including reservations, billing, and service requests. Trained 10+ new employees and maintained accurate guest records while consistently upholding Hilton brand standards.
UMass Boston
01/2025–05/2025
Media Intern
Managed live streaming for 15+ collegiate athletic events, improving accessibility and viewership. Collaborated with production teams to troubleshoot technical issues during live broadcasts and enhanced digital fan engagement through consistent, reliable streaming operations.
I Love Boston Sports — Deep Dive
What the role actually looks like
Event Flow & Player Interaction
Managing communication between fans and players during signing events — directing guests, organizing lines, and ensuring signatures are completed efficiently while keeping the atmosphere engaging. Balancing speed and experience is what makes these events work.
Community Engagement & Inclusion
Working with local organizations including the YMCA, Boys & Girls Clubs, and Girl Scouts to bring in fans who may not otherwise have the opportunity to attend. Sports events can go beyond entertainment — they can have a real community impact.
Sales, Guest Services & Event Access
Assisting with selling event packages, managing check-in and wristbanding, answering questions, and guiding guests throughout events. This role combines customer service with sales, requiring strong communication and attention to detail.
Fan Engagement & Social Media
Creating a strong event atmosphere — bringing in well-known fans and personalities to energize crowds. Before and after events, using social media to build excitement, showcase the experience, and attract attendees for future events.
I Love Boston Sports — Signing Event
TD Garden — NBA Finals
Fenway Park — Premium Seating
Moments
from the field
A look inside the events, venues, and experiences that have shaped my career in Boston sports.
TD Garden — NBA Finals Floor Access
Boston Celtics 2008 Championship Banner
Player Signing Event — I Love Boston Sports
TD Garden — Pre-Game
Behind the Scenes
Fenway Park — Premium Suite View
Resume
Asha Seemungal
PR Associate • Complex Executive Events Manager • Event & Guest Services • Premium Seating • Tour Guide
Highly organized and detail-oriented professional with experience supporting sales operations, coordinating events, and managing high-volume guest interactions across the Boston Red Sox, Delaware North (TD Garden), and Hilton. Proven ability to handle logistics, scheduling, and cross-functional communication while maintaining accuracy in fast-paced environments. Currently pursuing a Master's in Sports Leadership at Northeastern University (December 2026).
Education
M.P.S. Sports Leadership — Northeastern University
Expected December 2026
B.L.A. Communications & Sociology — University of Massachusetts Boston
August 2025
Work Experience
DoubleTree by Hilton
07/2025–Present
Complex Executive Events Manager
- Prepare proposals, contracts, and rooming lists ensuring accuracy across booking systems and alignment with revenue strategies.
- Manage client communication, scheduling, and follow-ups as a key point of contact for group and corporate accounts.
- Coordinate logistics across departments to support group bookings and ensure seamless event execution.
- Track and maintain organized event and client records to support reporting, forecasting, and operational efficiency.
DoubleTree by Hilton
04/2017–02/2025
Guest Service Agent
- Managed front desk operations for a 267-room hotel, handling 100+ guest interactions per shift.
- Resolved guest concerns in real time while maintaining Hilton brand standards and satisfaction levels.
- Trained 10+ new employees and supported onboarding processes across front desk operations.
Boston Red Sox
05/2025–09/2025
Premium Seating
- Delivered high-level service to premium and VIP guests in assigned seating sections, supporting 40–60 guests per game.
- Coordinated with food, beverage, and operations teams to fulfill guest requests efficiently during live events.
- Assisted with pre-game setup, in-game service flow, and post-game breakdown.
I Love Boston Sports
10/2022–Present
PR Associate
- Coordinated 20+ player signing events, managing timelines, logistics, and stakeholder communication.
- Developed promotional strategies that increased event attendance and fan engagement.
- Maintained relationships with athletes, agents, and partners to secure repeat collaborations.
Delaware North / TD Garden
07/2020–Present
Tour Guide
- Led tours for 10–80 guests per group, delivering engaging and customized presentations.
- Represented Delaware North and TD Garden brand standards in all guest interactions.
UMass Boston
01/2025–05/2025
Media Intern
- Managed live streaming for 15+ collegiate athletic events, improving accessibility and viewership.
- Collaborated with production teams to troubleshoot technical issues during live broadcasts.
Massachusetts Pirates
06/2023–08/2023
Marketing Intern
- Executed game-day promotions for crowds of approximately 4,000–6,000 fans.
- Created and managed social media content to increase engagement during events.
Skills
Customer Service & Guest Relations
Communication & Collaboration
Social Media Marketing
Event & Community Engagement
Time Management & Problem Solving
Hospitality Operations
Sales & Corporate Event Planning
Microsoft Excel, Word, Outlook
Google Workspace
CRM Systems (Salesforce)
Digital Media & Streaming
Fan Experience Design
Let's
Connect
I'm always open to new opportunities in sports, event operations, and fan engagement. Reach out — I'd love to talk.